An Eventful June
I just wanted to update you guys on what I will doing in June. I have 3 speaking engagements and will be attending one other event. My plan is to post notes and insights from each of the events. If you are attending any of the events, please stop by and introduce yourself.
June 5 - Frederick County Chamber Social Media Conference
I will be speaking about the importance of social media monitoring and etiquette. I’m also lucky enough to sit on the final panel and talk about using social media to promote my business.
June 8 - Maryland Community College Association of Continuing Education and Training
I will be part of the panel discussion on Social Media Networking Technologies for Marketing Continuing Education
June 12 - Blog Potomac
I get to sit back, relax and listen to some of the best minds in the industry speak. I’m sure I will have a lot to share after this event.
June 16 and 17 - ASMI Online Marketing ROI Conference
I will be speaking during the conference about Making Marketing ROI Transparent to Your Stakeholders and will be doing the Post Conference Workshop on Making Online Marketing Work on a Limited Budget.
As you can see I have a busy month ahead of me and I am looking forward to sharing with you what I learn at each of these events.
Why I Like Tweetups
Image courtesy of Melanie Spring
Earlier this week, I attended a Tweetup and while talking about it on Twitter, I got some emails and direct messages from people asking what it was. I thought I would do this post to give you an overview of why I like them so much. There are more structured Tweetups and others are more informal and unstructured. Mashable does a great job of giving you information on how to host a more structured Tweetup, so I’m going to focus less on the how to and more on the why you should attend a Tweetup.
While the 140 character limit on Twitter can be good for many reasons, it can also be limiting in trying to have a deeper discussion with one or more people. By attending a Tweetup, you get to have deeper conversations with multiple people without losing the thread. These conversations are not always work related, but more personal conversations allow you to connect with people differently online and off. You may see an article about a topic that someone you met is interested in and you can tweet it to them.
Personally, I am not a big fan of networking events. I admit that I get a bit nervous at the thought of walking up and meeting people that I know nothing about. I worry about what to say with regards to small talk or introductions. Tweetups help me because I tend to know a little bit about the people I am meeting before I walk in the door. If there is an attendee list, I try to check out their profiles and Twitter streams ahead of time if I don’t already follow them. To be able to recognize people via their user name and avatar also help me to have an immediate level of comfort. You feel like you are meeting a penpal for the first time and you immediately have something in common to talk about.
Another thing to keep in mind is you do not have to be involved in the design, IT or social media field to attend a Tweetup. The more, the merrier. If you are up for meeting interesting people that like to share information and ideas, then you should attend a Tweetup. The conversations do not always revolve around Twitter and social media. At one local Tweetup we actually all brought our kids and talked a lot about being working parents and swapping funny kid stories. Conversations will vary, but you can’t discount the relationships you will be building at the event that will continue to foster through interactions on Twitter.
From a marketing standpoint, I would encourage any retailer, restaurant owner or someone with an office conducive to hanging out and mingling to host a Tweetup. Bring people to experience your venue and even products and services. There are always many discussion of location before, during and after a Tweetup so many people on Twitter will see the feedback from the attendees. I don’t have to explain the power of positive Word of Mouth, do I?
The connections you make at Tweetups can lead to many things, but it will for sure make your experience on Twitter more fulfilling and fun. What do you like about Tweetups?
Slowing Down the Game
With the NFL draft coming up next week I thought I would put a slight football slant to this post. I know, sports cliches are overused, but this one really scored a touchdown for me. Sorry, I couldn’t resist. As I have been using Twitter, I have tried several tools both out of personal curiosity and to help point clients in the correct direction. I’m not going to mention them all, but I will highlight 3 and how my usage progressed through each.
When I started my Twitter account I used the Web interface, but quickly realized it just wasn’t going to work for me in trying to keep up with the stream. Using the Web interface did give me a good opportunity to learn what you could and could not easily do with it. While using the Web interface, I started to look at what others people in my stream were using to post their tweets. This information can be found at the bottom of each tweet where it says how long ago the tweet was posted and from what tool. I saw many people using TweetDeck and Twhirl and decided to give Twhirl a shot.
Now the reason I went with Twhirl over TweetDeck at that time was because Twhirl allows you to manage multiple Twitter accounts at once. At that time I was managing 3, one for myself, one for my company and one for a kitchen remodeling blog I was writing. I really liked the functionality of it and how it would notify me through different sounds if I had a reply or direct message (DM). Twhirl is great, but as number of people that I followed grew, it became more and more difficult to keep up with the stream of Tweets. I just couldn’t keep up with the messages and knew I was missing important information and conversations.
So here is where my cliche comes into play. When you hear NFL analysts talk about rookie quarterbacks, you often hear them refer to the speed of the game and how hard it is for the rookie QB to adjust to the speed. After several games or even seasons, you will hear the QB say that he feels like he has adjusted to the speed of the game and things seem like they slow down after the ball is hiked. Yes, I am going to tie this into using Twitter. Once you start following a couple hundred people, you will notice how fast your Twitter stream is moving and how hard it can be to keep up with it. You almost feel like you can’t take your eyes off it for fear of missing an opportunity. Now this may be a little extreme, but you get my point.
What did I use in order to no longer feel like a rookie QB and slow down my Twitter game? TweetDeck! I gave up the convenience of managing multiple accounts in order to better manage one growing stream. TweetDeck allows me to group people I follow into columns allowing me to have a sort of Twitter dashboard that allows me to scan quickly and am less likely to miss something. I currently have 6 columns and will probably be adding more soon. It was an adjustment at first and I wasn’t sure I was going to like it as much as Twhirl. I think my ultimate client would be if features of TweetDeck would merge with Twhirl. A girl can dream, right?
By slowing down my stream simply by organizing it, allows me to check in less often than before and still not miss anything. I am no longer a rookie QB and can now see the whole field. The point I want to leave you with is that, yes social media can take up a lot of time and seem like a lot to keep track of, but if you experiment and use the best tool for achieving your goals, you too can slow down the game. Now it’s your turn. What tools and/or methods do you to slow down the constant stream of information?
No Time or No Goals?
Photo by graymalkn
Almost every time I speak to a group or an individual about social media, they interrupt to tell me that there is no way they have time to spend using social media tools, especially Twitter. I read a post over at “It’s Just Gabe” where I left a comment that I thought people felt it took too much time because they had no goal in mind when beginning to use Twitter, Facebook LinkedIn, etc.
I’ve thought about this topic a lot since it seems to be the number one objection from people. I’m sure there are a lot of abandoned accounts out there across all the social media sites. I asked the question to my Twitter friends of why they thought people abandon their Twitter accounts fairly quickly. Some of the responses along with my own thoughts are:
- Tried it, but didn’t understand it enough to take full advantage of it and left.
- Those users that left, had a little initial success and then plateaued and lost interest.
- Didn’t have any immediate success
- Not willing to engage others and just wanedt to broadcast a sales message
Ultimately, I keep coming back to the lack of goals as the root of abandoned accounts. If you jump in and start using social media tools with no plan or goals, you most likely will feel that you have wasted time because nothing has happened. To be honest, I’m not sure what people expect to happen without a goal in mind or at the very least a sense for what they want to get out of the experience. Like any other marketing tool, it is not a silver bullet, you are not going to post one tweet and gain 10,000 followers and make millions of dollars.
Now when I talk about setting goals, these can either be quantifiable like increasing sales or visits to your Web site by X, or it can be harder to measure like improving customer service, thought leadership or exposure. Your goals should also help you to determine how long you are going to execute your plan before measuring and making the decision to pull the plug or keep moving forward. Your goals will help to define how you will use the tool and what you will communicate with your audience. As you spend more time using the tool, you may have to revisit your goals as they may change as you learn new things or discover new opportunities.
Time management may still be an issue for some even after setting goals. I will address that as a future post since I really want the take away here to be that setting goals will help you to know how to use a tool, why you are using it and ultimately how much time to spend using it. I would love to hear your thoughts on the subject.
Thanks to @ahad_kamal @mrabey and @mjovel for responding to my Twitter question.
Listening Between the Lines
Life and work keep us busy and multitasking all day and night. This constant activity and the associated noise cause a lot of us to not really take a moment to listen and observe what is really going on around us. I know I am guilty of it quite often. I will “listen” to my daughter while trying to read an email or tweet. I find myself just keeping my ears alert for a signal that requires my attention. Well, the other day my very wise preschooler, called me on this behavior. She informed me that I wasn’t listening to her and she was upset with me. It made me stop and realize that she was right. I so often only half-way listen while doing something. I also realized that I am really missing a lot by not listening between the lines. We all know about reading between the lines, but what about listening between the lines? In addition to what is being said there is how it is said, what questions are asked and what isn’t said or asked.
So what does this have to do with marketing and social media? Everything. We need and want to hear what our clients have to say about our product, but we sometimes miss the point because we are half-way listening for specific words and phrases that we think they should be using when referring to our product or service. What we may be missing, in fact, is what isn’t being said. Customers may not know our language or how to specifically articulate what they want. They may have an idea of what they want, but don’t know how to best explain it or ask the right questions. I have recently experienced this first hand with my own marketing message. I had in my mind what I wanted to offer as services, but upon talking with people and doing presentations, I realized that I needed to make a change to how I presented them. I took the time to listen to what was being said as well as what wasn’t being said.
How did I know what wasn’t being said? I was expecting a response when I introduced my services that didn’t quite happen. Instead I got a lot of question about one aspect of what I introduced. I did not expect them to be interested in this particular aspect of my service. Through this listening, I was able to hone my marketing message and try it again. This time, the response was much more inline with what I was expecting. The point is they never said they didn’t want the original offering or describe exactly what they wanted in detail. Therefore if I had just been half listening I would have assumed that I was right in my original thinking and moved forward with that thinking. It was the fact that I listened between the lines that allowed me to better understand what they wanted.
This goes for online and offline listening. If what you are doing is creating more questions than answering questions, maybe it is time to rethink your approach. There is such a great opportunity for companies to tune into their client base, give them what they want and turn them into fans for life. I’ve also learned to listen to my daughter because a lot more is communicated in what she doesn’t say than what she does say. While listening between the lines online may be a little harder because you can’t read their expressions to know how they are saying it you can still get a feeling for their thinking by what they are saying. Don’t just take everything at face value and if you want more insight, don’t be afraid to ask. They will most likely be thrilled that you are interested in their opinion.
What are you doing to make sure you are listening between the lines?
The Good Humor Truck and Social Media
Photo by SqueakyMarmot
Sometimes trying to explain Social Media to people can be difficult so I am always trying to think of analogies to make it easier to understand. Maybe it is the time of year, but I got to thinking the other day about the fact that social media, in comparison to other forms of marketing, is similar to the Good Humor truck. A typical ice cream shop has a permanent location and they are dependent on getting the customers to their location. The ice cream shop typically spends money on advertising and promotions, and relies on a healthy dose of word of mouth in order to drive customers to their location.
Conversely, when was the last time you saw an ad for your local Good Humor truck? They know the best location and time to find their target audience. Good Humor trucks know their audience is in neighborhoods (my daughter can hear the truck’s music from a mile away), pools, parks, beaches and playgrounds. You don’t often see them cruising the business district of cities. One other point to make is that because of the “convenience” they aren’t cheap. They bring their product directly to their audience and fill their need for a refreshing ice cream treat on a hot day.
Social media marketing is much like the Good Humor truck. Using monitoring and research, you can identify where your target audience likes to spend their time and engage them their instead of waiting for them to find you. Now social media does not replace your other forms of marketing, but it does gives you the ability to reach your audience on their turf and engage them in conversations on their terms. From that you may pull them to your online or brick and mortar presence. Another food example which I have talked about before is that Pizza Hut created a Facebook application that allows users to order pizza without leaving Facebook. Pizza Hut already offers online ordering on their site, but they understand the importance of going where their audience is and not waiting for them to leave Facebook to order pizza.
To sum things up, traditional marketing must push its message to its audience which is similar to an ice cream shop, while social media marketing goes to where its audience already is, similar to the Good Humor Truck. What do you think? Have any other analogies you want to share?
Photo by SqueakyMarmot
Ten Free Monitoring Tools for Small Business
Photo by Docklandsboy
Every social media strategy has to begin with some research and listening and this research comes in the form of monitoring conversations and your reputation on mainstream news and social media sites. Like other social media tools, there are a lot more than 10 monitoring tools on the market, but I am limiting my post to those that are free as well as those I have had first hand experience in the form of using the tool. Shall we begin?
1. Google Alerts
If you do no other monitoring, at the very least set up Google Alerts. It is a service from Google and is easy to set up and use. Results will be emailed to you and come from blogs and news throughout the Internet.
2. Twitter Search
Twitter search allows you to search on keywords, user names and hashtags to see who is talking about that subject. Enter your keywords and do a search, you can grab the RSS feed to put in your RSS reader to keep track of that search.
3. Monitter
Monitter allows for a real-time view of multiple search terms. Maybe you want to keep track of the real time conversation going on with a specific hashtag or a trending topic, Monitter makes it easy.
4. Tweetbeep
Tweetbeep is similar to Twitter Search and Monitter in that you can search and track keywords, but this service will email you with hourly updates on your terms.
5. FriendDeck
FriendDeck has the same basic functionality as Monitter but is for FriendFeed and not Twitter. You can use this service as a Web site or download a Adobe Air application.
6. Technorati
Technorati is a search engine for blogs. If it is being talked about in a blog post, you should find it on Technorati. Do a search on your topic and subscribe to the RSS feed to keep up to date on blog mentions.
7. BackType
BackType allows you to track and monitor comments that are made on blogs. BackType also has the added benefit that it allows you track where you posted comments and if any replies were added to your comments. While blog posts are important to track, you cannot ignore what people may say in the comments.
8. BoardTracker
You can track threaded discussions on forums that mention your selected keywords. These alerts give you the ability to track and respond as needed. Do not overlook discussion groups when monitoring your brand.
9. Filtrbox
Filtrbox is a freemium services meaning that there is a level of free service and an upper level of paid service. The free service, Filtrbox Basic, gives you the ability to track things online from both mainstream news, blogs and microblogs.
10. SM2
SM2 is also a freemium service. They provide their service for free to a certain level of usage. Beyond that the service is a monthly fee. SM2 tracks blogs, discussion groups, comments, microblogging sites and any other mention on the Internet. This is a powerful product and has many impressive features even with the limit of 1,000 results.
As you use different tools, you will find the ones that suit you best and the ones you use may change over time as your needs change. I know there are many other tools in the market and would love to hear your favorites in the comments below.
Ten Tools You Already Have to Get a Jumpstart in Social Media
Image by A. Wong Photography
I had been thinking about this topic for a while and in December, Amber Naslund did a great post on this topic that really got my wheels spinning. This idea is to use the tools you already have for outbound marketing, but to repurpose them to engage your audience in conversations.
In Naslund’s post she discussed how to use your collateral, media releases, email newsletter and testimonials as a start. I have developed ten items to expand upon her thought-provoking post. Now some may be a little bit of a stretch, but the point is to look at what you already have in-house and figure out how it could be used to make you and your company more social.
1. Press Kit
As part of my first job out of college, I was responsible for assembling the press kits. I cannot even begin to count how many paper jams I cleared or how many paper cuts I nursed. I had a love/hate relationship with press kits. While many companies have abandoned the printed press kit in the fancy folder, it is still probably a pdf that is tucked away somewhere in the news section of the Web site. To make your press kit more social, consider creating a social media newsroom. Pull pieces out of the kit and allow them to stand on their own in the newsroom. This allows you to communicate your company’s news, successes and company background with both the press and the public.
2. White papers
Technology companies are well known for their white papers. While these documents have their place, the information contained within these documents can be repurposed and reformatted into e-books and podcasts. E-books tend to be more user friendly because they have more pictures and the information is laid out in a format that is easier to read. Another option is to transform your white paper info into a podcast, which allows your audience to take the information on the road with them. There are many options for distributing these items as well.
3. Demonstrations
Do you have a product that can be demonstrated on the computer that be captured as a screencast? What about taking a video of your product or service being used? Place this video on your site, blog or video sharing sites. Videos and screencasts help visitors see you product in action without using it themselves.
4. Promotional Products
Companies that go to trade shows always have extra promotional products laying around gathering dust until the next show. Why not have some fun and run a trivia contest on Twitter and give away extra products to followers. Provide incentive to engage you and your company through social networks and give them a little token of your appreciation. If nothing else, it will help to clear out that closet.
5. Presentation Slides
Post presentation and other public sales decks on SlideShare.net which is a repository for presentations that allows visitors to view and comment on presentations. Depending on the presentation, you could also convert it to a audio or video podcast to present the information in different ways.
6. Webinars
Transform audio info into a podcast that can stand on its own. You can also consider posting these webinars to videos sharing sites. Different members of your audience consume media in different ways, so being able connect with them in a variety of mediums is to great advantage to you.
7. Case Studies
Use case studies as a foundation for blog posts on your corporate blog. See if you can work with your clients to do interviews and put the interview on video for use on your site, blog and video sharing sites. I personally love this idea of video testimonials. It does not have to be a totally scripted, produced video, it can be a video camera set up on a tripod and two people talking. You can even encourage other customers to record their own testimonial and upload it to your video sharing page or fan page.
8. Videos
Maybe you have videos of someone in your company giving a speech to an audience. Consider posting this to video sharing sites, such as YouTube or providing it for download on your site. Check through those video archives and see what gems you may be able to use. Be sure to think twice before uploading that video of the Holiday party in 1999.
9. FAQs
If you have a series of questions that are frequently asked by clients and prospects consider creating blog posts using this information. Some companies don’t have a public set of frequently asked questions, but on a daily basis answer the same questions via phone and email. Take the burden off your staff and put these items on a blog where people can search for them from search engines.
10. Staff
Your staff may be an untapped resource when it comes to social media. They may already interact on social networks or have a passion to blog. Talk to your staff and see if they are interested in engaging your clients through social media. Let them become your evangelists and community managers. You may be surprised at the results. Be sure to set up some company guidelines with respect to the use of social media.
Again some of these items may work for you or none of these may work for you. My point is to get you thinking of what you have and what you can do with it to better engage your audience. But don’t use these items or post them with no overall strategy and goals. Instead, as you formulate your social media goals and strategies, look internally at what you may already have to help you achieve them – don’t reinvent the wheel.
Word of caution: Before you use any of your existing content in another location, make sure you have the license to do so from the company that designed it in the first place. You do not want to violate your terms of use and end up in a copyright dispute.
Ten Twitter Tools for Small Businesses
This second post in my series of 10 and my goal with this list is to point out 10 tools that I feel will help small businesses effectively use Twitter.There are countless sites and applications related to Twitter, so this post is not the end all, be all list. Brain Solis has a great post that he constantly updates with an exhaustive list of Twitter tools and Darren Rowse has a great blog that covers and reviews many of the Twitter tools available as well. Be sure to check these out, they are great resources.
1. Tweetdeck or Twhirl
After using Twitter’s Web interface for a little bit, you will be ready to download either Tweetdeck or Twhirl as your desktop client to Twitter. Both of them require you to have Adobe Air installed on your computer. Both downloads are free and easy to install. I have been using Twhirl for a while now and really like, but as I add more people to follow, I will soon be graduating to Tweetdeck which is a crowd favorite. The one advantage Twhirl gives you is it allows you to manage multiple Twitter accounts, so if you have a personal and a business account, you can have them active at the same time with Twhirl.
2. Twitpic
Twitpic allows you to share a photo on Twitter. There are many opportunities that may arise that you would like to take a picture and share with all your followers. Maybe share a picture from a trade show or conference in progress. Is your product being used that you can share via a quick picture. Give your company a human voice.
3. twtpoll
twtpoll gives you the ability to create a quick poll that your followers can answer. Give your followers a say in either something fun or a product feature in quick and easy format. Just go to the site enter your question and their options, a link will be created and sent via Twitter. A great way to interact with your following and get them involved.
4. twtQpon
Treat your loyal followers to a Twitter only special. This tools makes it fun to set up a promotion and send it out via Twitter. When someone clicks on the link they will go to a page with a coupon that they can print out and bring with them.
5. Twibs
Twibs is a directory of businesses using Twitter. Make sure you sign up there in order to give people one more way to find you.
6. TwitterCounter
TwitterCounter is an analytic tool that gives you stats on the number of people following you. You can use this to track increases and decreases in followers and correlate them to any specific call to action you did on Twitter.
7. MrTweet
Based on your activity on Twitter it will suggest people you may want to consider following. A great resource for building your network and finding like-minded people with which to network.
8. Monitter / Twitter Search / Tweetbeep
All of these are great tools for setting up keywords to see what people are talking about. These monitoring tools give you insight into who is talking about a subject that is important to you and allows you to then follow them and build your network. By being alerted to certain conversations, you have the ability to jump in and engage that person.
9. Qwitter
This humbling little tool let’s you know when someone has decided to unfollow you and what your last tweet was just before they unfollowed. There may be a correlation between someone quitting and what was said or maybe not. There is no way to tell. It does provide you a little insight what may not be working in your Twitter conversations. Take this one with a grain of salt, but more information doesn’t hurt. Look for trends and not specific, one time actions.
10. Mobile Twitter Tool
If you have a smartphone, you should look into downloading a mobile Twitter tool. When you are sitting somewhere with nothing to do, that is a great time to get caught up on what is going on with Twitter. You do not have to live on Twitter in order for it to be effective for you You can jump in and out as your schedule allows. A mobile Twitter tool gives you a chance to jump in when you have some spare time. Do a search on Twitter apps for your specific phone.
As I said above, there are more Twitter tools than I can count and that number grows each day. This list was just to provide you with some that I feel can help you and your business as you join in conversation on Twitter. What tools do you find useful?
10 Ways to Use Social Media Internally
I thought I would do something a little different this month in honor of my 10th year anniversary of running VillageWorks. I am going to do a series of 10 posts and each post will be a list of 10 related to the Internet marketing and social media. I’m sure a lot of these have been covered on other blogs and probably contributed to my thinking. I apologize in advance for not referencing a blog if I share some of the same thinking. Please feel free to add a link in comments.
My first list is going to be ten social media tools you can use internally at your company. Social media tools do not have to be public facing to help your company communicate. Sometimes communicating effectively internally goes even further than communicating publicly. Your employees can take the information and disseminate it through their own channels as a cohesive message. Also, if employees feel they are part of the conversation at the company, you will see more loyalty and better productivity.
Here is my list of technologies to consider using in-house and some ideas for use:
1. Blog
Companies can use blogs internally to open conversations between upper management and employees. A blog is also useful for product development and in educating the company about an upcoming marketing initiative. Blogs are more effective for communication than email since it eliminates the need to answer the same question more than once and allows for feedback from the group.
2. Wiki
A wiki is basically the Web 2.0 version of the Intranet but gives the user more power to manage it. A wiki can be company-wide or separate for different departments. It allows people to share information and documents in a centralized place. It allows for greater collaboration and helps keep the knowledge within company walls.
3. Social Networks
Social networks, like an internal Facebook, can be helpful for employees to share information, but they can also be powerful if you have channel partners or a developer network. If you allow the members within these groups to communicate with each other as well as your company, you are providing value that will differentiate you.
4. Opinion Site/Suggestion Box
Companies are setting up these voting systems and suggestion boxes that allow customers and the public to make product or service enhancements and features suggestions. The public can then vote upon these suggestions and the company can decide whether to pursue the feature or not. Imagine using this internally for everything from product development, to Human Resource benefits, to food items to have in the vending machine.
5. Microblogging
Twitter is a great way to network with people as well as great place to go and get answers to your questions. I often tweet a technical problem I am having and almost always gets the answer. Imagine having immediate access to the knowledge within your company that allows you to jump online and quickly ask a question and allowing anyone to respond. Where instant messaging is one-to-one, microblogging is one-to-many.
6. Audio/Video
Share the footage of a recent keynote speech or presentation that the CEO did or disseminate marketing and product information to the sales force using downloadable audio they can listen to while traveling. Sharing this data gives everyone a sense of belonging and gets everyone on the same page with your corporate messaging.
7. Photo Sharing
Posting pictures of the latest company picnic or event can be fun and go a long way to making people feel good about their jobs and the company. Take photos at trade shows, of clients using your product or service, or even fun candid shots around the office to keep up morale.
8. Widgets
While public facing widgets are often advertising based, there is a huge opportunity to use them internally as more of a tool. Keep track of your sales quota or project milestones on your personal dashboard so you can get an immediate glimpse of the situation. You can also display important upcoming dates including open enrollment, trade shows, and employee birthdays.
9. Forums
This is probably the tool that people are most familiar with since they have been in existence in one form or another for a long time. Employees can collaborate through treaded discussions to solve problems and work on products together. It will also become a knowledgebase of information overtime.
10. Bookmarking
People within your organization do research on various topics and often bookmark interesting and important pages in their browser. The drawback is that they cannot be shared with others throughout the organization if they are saved in the browser. By using a Web based shared bookmark solution, employees are able to see bookmarks from other people within the organization.
While some of these may have overlapping features and don’t all belong within the company at the same time, it is worth the time to investigate which ones make the most sense for you and your company. It all comes down to what your internal communications plans are. Are you currently using one of these tools online? If so, let me know in the comments how it is working for you and your company. Did I leave a tool out?
