Author Archive
Social Media Fatigue
I love using social media and I really love helping clients use it for their business, but sometimes I find myself on the verge of burnout or social media fatigue. There are so many things to keep on top of, from the latest Facebook changes, to the newest location based service or the newest tool. [...]
Facebook Joins the Location Services Party with Places
Last night I watched Facebook launch their Places feature, which is their version of a location based application, and thus competitor to Foursquare and Gowalla. The interesting thing about the announcement was the fact that Gowalla, Foursquare, Yelp and Booyah were also in attendance to announce their integration into Facebook Places.
From a user standpoint, there [...]
BlogHer 2010 Recap – From a Marketer’s Point of View
This past weekend I attended BlogHer ‘10 in New York City. Yes, I have a personal blog, but it is really just a way to share my interests, and it has about 3 readers (Thanks Jess, Virginia and Mom). Therefore, my goal for going to BlogHer was to learn what marketers are doing to attract [...]
My Take: Forrester’s Report of Location Based Services
Last week while on vacation, I read this article over at Advertising Age summarizing Forrester’s Research on Location Based Services, like Foursquare. You can read the article or the study if you want all the details, but basically it boils down to Forrester making the statement that brands should avoid these services because only 4% [...]
Better Biz Blogging Wrap-Up
July is coming to an end, and so is the month of Better Biz Blogging posts. Throughout the month I gave you some strategies and tactics that I hope you found useful for starting or rejuvenating your small business blog. We started with planning, moved to the look and mechanics of your blog, followed with [...]
Is This Thing On?
You have done all your planning, have your blog looking good, producing quality content on a regular basis and have been diligent about promoting it every chance you have, but is anyone reading it? Let’s look at some ways to determine how things are going with your blog.
Most people think that comments are a sign [...]
Commenting On Other Blogs
This post gets filed under the heading: “The cobbler’s children have no shoes”. This is something I KNOW I should be doing, but don’t do enough. I could give you at least 10 reasons why I fail at this, but you don’t want to hear about my issues… Seriously, leaving comments on other people’s blog [...]
Promotion Beyond Social Media Tools
Yesterday I talked about using both your social media spokes and those of your readers to promote your blog, and today I’m going to talk about other marketing tools you should be using to let people know about your blog. Let’s step back and talk about how this really is not a new problem. When [...]
Using Your Spokes
When I kicked off this month dedicated to Better Biz Blogging, I talked about the concept of your blog being your social media hub. In order to gain readership your hub needs spokes that help to promote its existence. The spokes I’m going to discuss today are the other social media tools that you can [...]
Beyond Text
OK, chock chalk up another first here at Marketing Roadhouse. In the spirit of the subject of the post, I have created a video to talk about going beyond text for your blog posts. Be easy on me in the comments please…
