Case Study
My Take: Forrester’s Report of Location Based Services
Last week while on vacation, I read this article over at Advertising Age summarizing Forrester’s Research on Location Based Services, like Foursquare. You can read the article or the study if you want all the details, but basically it boils down to Forrester making the statement that brands should avoid these services because only 4% [...]
E-Book: Social Media Myth Busting
I talk to a lot of people and small businesses about social media and I often hear the same objections of why that person or their boss does not want to create a social media plan. I decided to put together an e-book with the 10 myths that I hear the most often. My hope [...]
My Opportunity to be One of Santa’s Elves
I’m not writing this post to bring attention to what I did, but rather to prove to companies and especially non-profits that social media is an effective means to marketing and communications. Every year I struggle with what to send clients to thank them and wish them Happy Holidays. Because I struggle, it often means [...]
Social Media in Action: Maryland Ensemble Theatre
Tell me a little bit about Maryland Ensemble Theatre
Maryland Ensemble Theatre is a professional theatre in downtown Frederick. We’re in our 12th season! We have a mainstage series (we do classics, new plays and we also create our own pieces), the Fun Company (theatre for families), The Ensemble School (theatre training for kids and adults) [...]
Social Media in Action: DynPort Vaccine Company LLC
Last post you read about how a local retailer is using social media as part of their marketing mix. Today, I want to introduce you to DynPort Vaccine Company, LLC for a look at how a publicly-traded company that is business-to-business focused is using social media as a marketing tool. April Finnen was kind enough [...]
Social Media in Action: Dancing Bear Toys and Gifts
I’m trying something new here at Marketing Roadhouse that I hope you enjoy and find useful. I am interviewing companies that I have embraced social media as a part of their marketing and in my opinion have done a great job. Now, I am a little biased about this company, like many I will cover, [...]
Some Changes Around Here
Thanks again to those that answered my call for help either in the comments, on Twitter, or in person. While I will keep doing the kind of posts I have always done, I will be trying to update the blog more frequently with different types of information including interviews with companies using social media as [...]
Social Media, Alone, Cannot Fix Bad Customer Service
Lately I have been thinking about customer service, mostly because I have been experiencing both the good and the bad of it. I’m not going to pick on any companies here, that’s not the point of my post. My point is that if your customer service process is broken, taking it to social media is [...]
Fireside Chat 2.0
So, when I started writing up notes for this post it was going to be about how Barack Obama used social media so effectively during his campaign and whether or not he would continue using it to reach out to the country now that he has been elected. Just a few hours after I wrote [...]
On Target – Social Media Marketing in Real Life
Sometimes I will want to pass on an article or news to you that I think is interesting. I will be calling these short posts, on target. I hope that you find these informational and as interesting as I do.
When my 4 year old wants me to know that she is serious about something, [...]
