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Book Review: The Retail Doctor’s Guide to Growing Your Business
While I typically write about social media, I wanted to take a break and let you know about a book that I was asked to read and review. I agreed to read it because I have some retailers as clients and that read this blog, so I thought they would be interested in the book. [...]
Your Social Media Routine
I have a lot of discussions regarding this topic with clients and while I’m not going to give you a specific plan (I need to make a living after all), I am going to give you some things to consider. Remember that each organization’s goals are different, so your routine will be as well. Here [...]
E-Book: Social Media Myth Busting
I talk to a lot of people and small businesses about social media and I often hear the same objections of why that person or their boss does not want to create a social media plan. I decided to put together an e-book with the 10 myths that I hear the most often. My hope [...]
Beyond Monitoring: Conversation Mining
So you have been monitoring the Internet for conversations about your brand, your products and even your competition, but do you realize the information you now have at your fingertips? To me, monitoring means keeping an ear to the conversations for anything you need to react to whether it is good or bad. Mining is [...]
Slowing Down the Game
With the NFL draft coming up next week I thought I would put a slight football slant to this post. I know, sports cliches are overused, but this one really scored a touchdown for me. Sorry, I couldn’t resist. As I have been using Twitter, I have tried several tools both out of personal curiosity [...]
Ten Free Monitoring Tools for Small Business
Every social media strategy has to begin with some research and listening and this research comes in the form of monitoring conversations and your reputation on mainstream news and social media sites. Like other social media tools, there are a lot more than 10 monitoring tools on the market, but I am limiting my post [...]
Ten Tools You Already Have to Get a Jumpstart in Social Media
I had been thinking about this topic for a while and in December, Amber Naslund did a great post on this topic that really got my wheels spinning. This idea is to use the tools you already have for outbound marketing, but to repurpose them to engage your audience in conversations.
In Naslund’s post she discussed [...]
Ten Twitter Tools for Small Businesses
This second post in my series of 10 and my goal with this list is to point out 10 tools that I feel will help small businesses effectively use Twitter.There are countless sites and applications related to Twitter, so this post is not the end all, be all list. Brain Solis has a great post [...]
On Target – Facebook Demographic Statistics
While on Twitter yesterday, I saw a link to to a slick tool that allows you to view and compare demographic statistics on Facebook. I played with it for a little bit and found it quite useful for comparing different groups on Facebook based on Country, Gender and Age. I wanted to take a look [...]
Acronym Primer
I thought we would have a little fun today and so I put together a basic glossary of acronyms used in texting, Twitter, instant messaging, discussion forums and other places throughout the Internet. As you read and interact, you will see these acronyms, so I thought I would give you a head start in case [...]
