Research
My Take: Forrester’s Report of Location Based Services
Last week while on vacation, I read this article over at Advertising Age summarizing Forrester’s Research on Location Based Services, like Foursquare. You can read the article or the study if you want all the details, but basically it boils down to Forrester making the statement that brands should avoid these services because only 4% [...]
My First Two Weeks With The iPad (or Yet Another iPad Review)
I did not pre-order an iPad and I didn’t stand in line to get one. I merely made a visit to our local Best Buy on April 3, just to check to take a look. After about 20 minutes, I left the store with the 32 gig version. I have been a Mac user for [...]
Social Networks Declared Mainstream
Reading AdWeek.com over the weekend, I saw an article discussing the latest findings from Forrester Research regarding the adoption of Social Media. From their research, Forrester has declared the use of Social Media mainstream. The poll found that in the second quarter of this year, 75% of those polled participate in social media as compared [...]
