Strategy
Your Inbox as Inspiration
Yes, you read that correctly. Usually we think of our inbox as the enemy, and we are constantly on a mission to achieve “Inbox Zero”. What if I told you that there was a way you could use what is in your inbox to possibly reduce the number of emails you receive and, at the [...]
Does Your Marketing Rely On Storytelling or Special Effects?
It may be because it is time for the onslaught of Summer Blockbuster movies or maybe because I’m working on my own marketing plan for the second half of 2010, but I have been thinking a lot lately about the power of storytelling over special effects. To look at it another way, I am talking [...]
Getting Back on the Horse
I recently posted about routines and how you should ideally be checking your social media accounts on a regular basis and creating content effectively and efficiently. It is good advice and it really does work, but let’s face it sometimes things are just not going to go as planned. Schedules and life get in the [...]
Your Social Media Routine
I have a lot of discussions regarding this topic with clients and while I’m not going to give you a specific plan (I need to make a living after all), I am going to give you some things to consider. Remember that each organization’s goals are different, so your routine will be as well. Here [...]
Monday Morning Quarterback
This was the first year in many that I didn’t attend or host a Super Bowl party. It was nice to actually sit and watch the game and more importantly, the commercials. I’m not here to review the ads on content, but I am going to call out the companies and their agencies for missing [...]
Foursquare is Not Child’s Play
I’m willing to admit that it took me awhile to really take a look at foursquare mainly because it was limited to big cities and since I spend most of my time in Frederick I didn’t see much worth in it. When it opened up and didn’t force you into the closest location, I decided [...]
Give Them Something to Talk About
I received a call the other day from a very nice woman from the March of Dimes inviting me to a lunch to learn more about what the March of Dimes does with the hopes that I will get involved in their upcoming fundraiser. She was very honest about the nature of the lunch and [...]
To Follow or Not to Follow
As most of you probably know, my main Twitter account is @bethschillaci, but I also set up @villageworks a long time ago to keep it under my control. While I rarely use my company account, over the holiday break I decided I was going to use it more often in the new year as part [...]
Social Media in Action: DynPort Vaccine Company LLC
Last post you read about how a local retailer is using social media as part of their marketing mix. Today, I want to introduce you to DynPort Vaccine Company, LLC for a look at how a publicly-traded company that is business-to-business focused is using social media as a marketing tool. April Finnen was kind enough [...]
Lost in the Clouds
Today was a bad day for social networks, both Twitter and Facebook were victims of denial of service attacks which caused them to not be available or act inconsistent throughout the day. Quite honestly, you get what you pay for with these services since they are free. Unlike when you host your Web site, you [...]
