Monitoring
Give Them Something to Talk About
I received a call the other day from a very nice woman from the March of Dimes inviting me to a lunch to learn more about what the March of Dimes does with the hopes that I will get involved in their upcoming fundraiser. She was very honest about the nature of the lunch and [...]
Missed Opportunity
The names have been left out to protect the not so innocent. Seriously, the point of this post and similar ones I will do in the future is to provide you with some real life examples that you will hopefully learn from and use to make decisions on how you will use social media tools. [...]
Beyond Monitoring: Conversation Mining for Media Planning
Now that you have tailored your marketing message to match what is being said in online conversations, you can now use the information you gathered through mining to determine where to deliver your message. Conversation mining gives you insight into the best places to deliver your marketing message including both paid placements and opportunities to [...]
Beyond Monitoring: Conversation Mining for Creative Planning
Last time I talked about using conversation mining to improve your product, now I’m going to address how to improve your marketing materials as a result mining. What you find during mining through the conversations may influence how your describe your offerings in your marketing materials. In addition you may find opportunities to create new [...]
Beyond Monitoring: Conversation Mining to Improve your Product
Imagine being able to get information about how people use your or your competitor’s product without the need for a focus group. Being able to listen in on conversations online regarding how people use your product or other products in your space can give you insight into how to make improvements in future releases. Maybe [...]
Beyond Monitoring: Conversation Mining
So you have been monitoring the Internet for conversations about your brand, your products and even your competition, but do you realize the information you now have at your fingertips? To me, monitoring means keeping an ear to the conversations for anything you need to react to whether it is good or bad. Mining is [...]
On Target – Social Media is not a Standalone Solution
I want to first start with a disclaimer, I am a Techrigy SM2 client and love their product and customer service. Given this I was happy for the team over there to wake up this morning and find they have been acquired by Alterian. Alterian offers an integrated marketing platform that covers many different aspects [...]
Silence Is Not Always Golden
Since BlogPotomac last month, something that Scott Monty from Ford said really stuck with me. He was talking about a situation they had, which you can read about in detail here, and the one thing that really hit home with me was how he let the community in on his process. While Scott and Ford [...]
Listening Between the Lines
Life and work keep us busy and multitasking all day and night. This constant activity and the associated noise cause a lot of us to not really take a moment to listen and observe what is really going on around us. I know I am guilty of it quite often. I will “listen” to my [...]
The Good Humor Truck and Social Media
Sometimes trying to explain Social Media to people can be difficult so I am always trying to think of analogies to make it easier to understand. Maybe it is the time of year, but I got to thinking the other day about the fact that social media, in comparison to other forms of marketing, is [...]
