Location Based
Facebook Joins the Location Services Party with Places
Last night I watched Facebook launch their Places feature, which is their version of a location based application, and thus competitor to Foursquare and Gowalla. The interesting thing about the announcement was the fact that Gowalla, Foursquare, Yelp and Booyah were also in attendance to announce their integration into Facebook Places.
From a user standpoint, there [...]
My Take: Forrester’s Report of Location Based Services
Last week while on vacation, I read this article over at Advertising Age summarizing Forrester’s Research on Location Based Services, like Foursquare. You can read the article or the study if you want all the details, but basically it boils down to Forrester making the statement that brands should avoid these services because only 4% [...]
Worth a Look: Whrrl
I’m going to try something new here at Marketing Roadhouse and review different social media tools that I think are worth taking a look at, from a marketing point of view. I hope you find it useful.
This site was brought to my attention by two friends, Jen and Lara, that have been using it [...]
