Better Biz Blogging

Better Biz Blogging Wrap-Up

July is coming to an end, and so is the month of Better Biz Blogging posts. Throughout the month I gave you some strategies and tactics that I hope you found useful for starting or rejuvenating your small business blog. We started with planning, moved to the look and mechanics of your blog, followed with [...]


Is This Thing On?

You have done all your planning, have your blog looking good, producing quality content on a regular basis and have been diligent about promoting it every chance you have, but is anyone reading it? Let’s look at some ways to determine how things are going with your blog.
Most people think that comments are a sign [...]


Commenting On Other Blogs

This post gets filed under the heading: “The cobbler’s children have no shoes”. This is something I KNOW I should be doing, but don’t do enough. I could give you at least 10 reasons why I fail at this, but you don’t want to hear about my issues… Seriously, leaving comments on other people’s blog [...]


Promotion Beyond Social Media Tools

Yesterday I talked about using both your social media spokes and those of your readers to promote your blog, and today I’m going to talk about other marketing tools you should be using to let people know about your blog. Let’s step back and talk about how this really is not a new problem. When [...]


Using Your Spokes

When I kicked off this month dedicated to Better Biz Blogging, I talked about the concept of your blog being your social media hub.  In order to gain readership your hub needs spokes that help to promote its existence. The spokes I’m going to discuss today are the other social media tools that you can [...]


Beyond Text

OK, chock chalk up another first here at Marketing Roadhouse. In the spirit of the subject of the post, I have created a video to talk about going beyond text for your blog posts. Be easy on me in the comments please…


Generating Ideas for Posts

I know that sometimes I struggle with coming up for content to blog about. So many times, I feel like it has all been said before and 100 different ways. In an effort to try and come up with some ideas for myself and to help my clients, I have some go-to resources and want [...]


How Often Should I Post?

When meeting with clients about blogging, they often worry about how often they need to publish to be effective. I did a post regarding my thoughts on a survey that basically says the more posts a week the better conversion of customers. To recap, I firmly believe that you should concentrate on the quality of [...]


My Routine for Better Biz Blogging

This month I have been publishing a new post every weekday which is something I have never done. I’m not going to lie, it’s been a challenge, but I am finding that creating a routine has made the process much easier. I’m going to give you an insider’s view into what I have been doing.
First, [...]


Getting Organized: The Editorial Calendar

This week we are going to discuss content for your blog, from getting organized to actual ideas about what to write. I want to start the week talking about one of my favorite tools for staying organized, the editorial calendar. I briefly mentioned it here, but I want to go into a little more detail [...]