Marketing
BlogHer 2010 Recap – From a Marketer’s Point of View
This past weekend I attended BlogHer ‘10 in New York City. Yes, I have a personal blog, but it is really just a way to share my interests, and it has about 3 readers (Thanks Jess, Virginia and Mom). Therefore, my goal for going to BlogHer was to learn what marketers are doing to attract [...]
What the Numbers Really Mean
4, 8, 15, 16, 23, 42. Do you know the meaning behind these numbers? Don’t worry, as sad as I am that Lost is over, this is not about those numbers. Rather it is my thinking on the numbers we encounter every day while we engage with social media tools. Followers, “likers” and subscribers. What [...]
Does Your Marketing Rely On Storytelling or Special Effects?
It may be because it is time for the onslaught of Summer Blockbuster movies or maybe because I’m working on my own marketing plan for the second half of 2010, but I have been thinking a lot lately about the power of storytelling over special effects. To look at it another way, I am talking [...]
My First Two Weeks With The iPad (or Yet Another iPad Review)
I did not pre-order an iPad and I didn’t stand in line to get one. I merely made a visit to our local Best Buy on April 3, just to check to take a look. After about 20 minutes, I left the store with the 32 gig version. I have been a Mac user for [...]
Getting Back on the Horse
I recently posted about routines and how you should ideally be checking your social media accounts on a regular basis and creating content effectively and efficiently. It is good advice and it really does work, but let’s face it sometimes things are just not going to go as planned. Schedules and life get in the [...]
Merging Offline and Online Media
Today we are lucky enough to have another Guest Blogger. Today Emily Dorr, the Art Director of Jean Peterson Design, discusses how important it is to merge your online and offline media. You also get an insider look at Frederick’s recent Restaurant Week. This is part one of a series, you will be able to [...]
Your Social Media Routine
I have a lot of discussions regarding this topic with clients and while I’m not going to give you a specific plan (I need to make a living after all), I am going to give you some things to consider. Remember that each organization’s goals are different, so your routine will be as well. Here [...]
Worth a Look: Whrrl
I’m going to try something new here at Marketing Roadhouse and review different social media tools that I think are worth taking a look at, from a marketing point of view. I hope you find it useful.
This site was brought to my attention by two friends, Jen and Lara, that have been using it [...]
E-Book: Social Media Myth Busting
I talk to a lot of people and small businesses about social media and I often hear the same objections of why that person or their boss does not want to create a social media plan. I decided to put together an e-book with the 10 myths that I hear the most often. My hope [...]
Monday Morning Quarterback
This was the first year in many that I didn’t attend or host a Super Bowl party. It was nice to actually sit and watch the game and more importantly, the commercials. I’m not here to review the ads on content, but I am going to call out the companies and their agencies for missing [...]
