Archive for January, 2009
No Two Are Exactly Alike
Last week I sat on a panel discussing Internet Marketing for small business with a focus on social media. The question came up as to how to define social media. My definition revolved around the idea of engaging your audience in conversations and that your brand message is no longer only controlled by you, but [...]
“Doing” Social Media
I had a conversation with the head of a company the other week about working with them to strategically plan their social media marketing. I was met with the comment that they are already “doing” social media. He said he could show me an entire spreadsheet with all the social sites for which he had [...]
Social Media, Alone, Cannot Fix Bad Customer Service
Lately I have been thinking about customer service, mostly because I have been experiencing both the good and the bad of it. I’m not going to pick on any companies here, that’s not the point of my post. My point is that if your customer service process is broken, taking it to social media is [...]
2009 – Marketing Roadhouse’s Year of Engagement
Over the holidays I did a lot of thinking about social media and where I thought I wanted to focus my blog this year. Things in this space change at lightening speed and it is only going to become more extreme this year as new services are introduced and others become victims of the economy. [...]
