Archive for July, 2009
Beyond Monitoring: Conversation Mining for Creative Planning
Last time I talked about using conversation mining to improve your product, now I’m going to address how to improve your marketing materials as a result mining. What you find during mining through the conversations may influence how your describe your offerings in your marketing materials. In addition you may find opportunities to create new [...]
Beyond Monitoring: Conversation Mining to Improve your Product
Imagine being able to get information about how people use your or your competitor’s product without the need for a focus group. Being able to listen in on conversations online regarding how people use your product or other products in your space can give you insight into how to make improvements in future releases. Maybe [...]
Beyond Monitoring: Conversation Mining
So you have been monitoring the Internet for conversations about your brand, your products and even your competition, but do you realize the information you now have at your fingertips? To me, monitoring means keeping an ear to the conversations for anything you need to react to whether it is good or bad. Mining is [...]
On Target – Social Media is not a Standalone Solution
I want to first start with a disclaimer, I am a Techrigy SM2 client and love their product and customer service. Given this I was happy for the team over there to wake up this morning and find they have been acquired by Alterian. Alterian offers an integrated marketing platform that covers many different aspects [...]
Silence Is Not Always Golden
Since BlogPotomac last month, something that Scott Monty from Ford said really stuck with me. He was talking about a situation they had, which you can read about in detail here, and the one thing that really hit home with me was how he let the community in on his process. While Scott and Ford [...]
