On Target: WSJ Article on Adult Usage of Social Sites
Last week I read an article that really caught my eye and wanted to share with you. Over on the WSJ Blog, I read “A Third of Adults Now Post to Sites Like Facebook, Twitter Once a Week“. Here are some quick bullet points as to why I think this article is so important:
- Social Networking is not just for kids any more. We have known this for awhile, but here is more proof.
- Twitter is used much more for conversing than Facebook. This furthers my thinking that you use these tools very differently and you need to be ready to interact when you take the jump into Twitter.
- “70% of adults online are at least ’spectators’ in social media, reading blogs, tweets and online forums, although they might not participate”. This line is the most significant to me because so many people base results on number of comments or interactions and quite frankly most people are just not yet comfortable to leave comments. Keep doing what you are doing and know it is being read and probably passed on.
Overall, these are great numbers to validate social media even further. The numbers will continue to grow until it becomes so mainstream they no longer need to do surveys like this. 
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Comments
Good info, and when the WSJ starts commenting on something, you KNOW it’s gone mainstream. The statistic that 70% are at least spectators is a compelling reason for all organizations to at the very least monitor social media, and certainly for them to consider it in their overall strategic communications plans.
I will probably be burned at the stake for writing this here, but I twitter from the web only, and only DMs go to my phone’s SMS. I get the benefit of being connected when I want to be, without the hassles of a constantly vibrating phone. I’d recommend it to anyone who wants to get started with Twitter but is apprehensive about the constant interaction.
I refuse to get involved with Twitter. I just am not interested in others lives on a constant basis to bother with it.
I fully enjoy Facebook because I can send a message to someone and they’ll get it when they decide to.
I guess my life is too busy right now to have something where I am required to actively interact with it. Though when I’m finally not busy I still don’t think I will.