Worth a Look: Whrrl
I’m going to try something new here at Marketing Roadhouse and review different social media tools that I think are worth taking a look at, from a marketing point of view. I hope you find it useful.
This site was brought to my attention by two friends, Jen and Lara, that have been using it themselves as well as using it as part of a contest they are jointly running on their blogs. I decided to give a try (the pun was too easy, so I skipped it) and can again see some real advantages for businesses.
Whrrl is similar to Foursquare in the fact that it is location based social network that allows you check in at physical locations. Depending on number and location of check-ins you can unlock societies. Also like Foursquare, businesses can create offers to people that check-in at your location or close by. If you missed why I think this is important, you can read my Foursquare post here.
The thing I like best about Whrrl is the ability to link photos to your check-in. It’s basically like a online scrapbook for that specific visit to a location. For example, we were cleaning up our basement the other weekend and going through a lot of old computers and accessories, so I decided to test out Whrrl. Though I didn’t check in because it was at my house, I did create a little tour through technology past. It’s embedded below:
To me this photo option opens a whole new set of possibilities to businesses and organizations:
1. Provide a tour of your store through photos.
2. Document an event through pictures.
3. Hold a contest that people have to create a Whrrl at or about your business/product. Think of all the creative responses and links you could get if you ask for photos of your product in use.
These are just some of many possibilities. Take a look at Whrrl and let me know what you think. Also what other ways could you use the photo option?
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Comments
Thanks – adding Whrrl to my to-do list. Your basement must look like my home office. I’m sure I’ve got WordPerfect disks here too!
Wow! Yes, the creative juices are flowing. What a great way for a store to create a sale only for its social media “followers”, to encourage people to come to a live event, or for a realtor to show a house… The possibilities are endless!
I love Whrrl. It can be a blast when you have the right venue.