My Routine for Better Biz Blogging

Posted by Beth

July 20, 2010

Content2 This month I have been publishing a new post every weekday which is something I have never done. I’m not going to lie, it’s been a challenge, but I am finding that creating a routine has made the process much easier. I’m going to give you an insider’s view into what I have been doing.

First, when I thought about this idea I wanted to make sure I had enough content to fill a whole month so I created my editorial calendar, which I discussed yesterday. Once I had the main topics for the month, I sat down and wrote out an outline for each post so I had a skeleton to work from. I did this because it takes a lot of stress off of myself to get everything on paper at once and then expand upon it later.

This brings me to another point, pen and paper. Well, at least that’s how I prefer to jot down notes and ideas. I hear good things about Evernote and there is a great post by Amber Naslund about how she uses Evernote for more than just blogging. Whatever your preferred method, you need a place where you can record ideas, thoughts, sketches, or whatever else you need to remember what you want to write about.

So my calendar and outline are complete, and now it is time to write. Because I cannot just write on the spot, I like to set aside some time to complete a chunk of writing at a time. The time of day can vary because of my dual role of being a business owner and a Mom, but I am finding I write better in the morning. My mother would never believe I am becoming a morning person I am finding that if I can have 2 hours of time set aside I can get anywhere from 2 to 4 posts written especially since I have the outline already complete. Chunking my time allows me to concentrate on the topics and really put my thoughts together more effectively than I would jumping from client work to writing.

After I have my first draft written, I usually let it sit for a day or more before I read it again. Once I have reread the post and made my many edits, I run down a checklist of things I try to include with each post: title, picture, tags and categories. I like to have these elements planned out so I’m not stuck last minute trying to be creative. You’ve probably noticed the trend that procrastination is a huge enemy to my creativity. The more I have things planned, the easier it is for me.

So there you go. Just a little look into the routine I have created to make this series possible. It is definitely a routine I will try to keep once August rolls around to keep things more consistent. What do you find works best for you?

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