How Often Should I Post?
When meeting with clients about blogging, they often worry about how often they need to publish to be effective. I did a post regarding my thoughts on a survey that basically says the more posts a week the better conversion of customers. To recap, I firmly believe that you should concentrate on the quality of your posts versus the quantity.
At the very least, you should plan on one post a week or you just shouldn’t bother with a blog. There have been weeks that I have not had anything to post, and that is going to happen from time to time, but you really should have a goal of at least once a week. We’ve already talked about ways to help organize this content, namely an editorial calendar and chunking your writing time, so you should be able to produce, at the very least, one post a week.
As you make blogging part of your routine, my hope is that you will be able to add more posts into your weekly schedule. It is true the more you can keep people engaged with you and your company, the better for your branding and positioning. The more you can produce quality content that your audience is looking for, the closer you get to achieving your blogging goals. Will it result in more sales? Honestly, results may vary and may take a little more experimenting on your part with topics, frequency, media type and time of day when you post.
Tomorrow I’m going to give you some ideas for coming up with content for your blog. I’m hoping that will give you more ideas to be able to post more often as you find your blogging voice and groove. In the last week of July, I will discuss some measurement techniques to track in order to know whether what you are doing is working or needs adjusting. I’ll leave you with this, be realistic about your time and what you can produce for content. As soon as you take on too much, you will begin to dislike the process and give up on your blog. Take your time, build a foundation, and then add on as you go.
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Comments
Since I’m stuck at home right now, I’ve had more time to blog, and it feels great to post more often. I still find that my biggest challenges are developing a voice, a strategy, and an audience … Luckily, it’s not as critical with a personal blog like mine, but I’m hoping if increase consistency and frequency that the other pieces will fall into place more easily.
Daria, after this month I plan to keep consistent with 2 to 3 posts per week. I find it is easier to generate ideas the more you write. Thanks for stopping by.
Jess, you will find your niche the more you write. Some topics will come easier than others and you will gravitate in that direction. As for voice, I think you have a great one going on your blog.
Marlene, it doesn’t have to always be a text-related post. Video of Tom riding the plasma car would be a great one 
Hi Grant,
Thanks for stopping by and leaving a comment. You are so right. It’s all about making it part of your routine.
Hi Beth, just found your blog in a search for local social media people. I have been tasked with implementing our blog strategy which includes a weekly (!) post. We rotate posts from department to department so our blog has different authors. How do you feel about that? Is it better for a blog to have one author, or several in your experience?
Ciao!
Hi Andy,
I actually did a post earlier this month on decide who will write your blog. Here’s the link: http://marketingroadhouse.com/?p=399
Hi Beth,
I agree that weekly is a minimum for blogging, because otherwise your content is pretty stale, you lose the SEO benefits, and it’s harder to get regular readers.
I try to post 3x a week, although that clearly varies depending on how busy I am. But it’s my benchmark so that I have enough new content to get prospects to dig deeper, encourage casual visitors to subscribe, and keep my loyal readers engaged.