Better Biz Blogging Wrap-Up
July is coming to an end, and so is the month of Better Biz Blogging posts. Throughout the month I gave you some strategies and tactics that I hope you found useful for starting or rejuvenating your small business blog. We started with planning, moved to the look and mechanics of your blog, followed with ideas for organizing and generating content and finished up this week with promotion and measurement.
I put a lot of my own advice to work this month and can confirm that it does work. My personal focus for the month was on the content organization and creation aspects that I discussed. By using the tips and tools that I covered in week 3, it was much easier to publish one post each weekday of July. I was even able to enjoy vacation the past 2 weeks while still posting content. I also learned that vlogging is more fun that I thought it would be, so you may be seeing more of those in the future.
Next I want to put a lot of the things I covered in week 2 into practice. I have a lot of things I want to change this blog in regards to the design and some functionality. If all goes well, you should see some of those changes throughout August. I will also be building “commenting on other blogs” into my routine as there are so many great blog communities to get involved in and learn from, with the added benefit of some possible traffic.
I am focused on posting on a more regular basis from now on, and am open to suggestions of what else I can help you learn more about. To finish up, I ask you two things:
1. What, if anything, did you learn from reading Better Biz Blogging?
2. What other information can I provide you to make your job easier?
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
Thanks for such great advice this month, Beth! I was especially inspired by your ideas for planning and strategy … I tend to approach my personal blog as an exercise in random journaling, but I think I could probably take it up a notch by being just a little more disciplined.
Question, Beth: you mentioned making changes to the design of your blog. What do you recommend as far as design and layout for a blog? Also, I note you’re not using Google Adwords etc. I was considering integrating Adwords. Should I not?
Andy,
I talked a little about what to design and layout here: http://marketingroadhouse.com/?p=406
If you are using it as a company blog, you will want to brand it like your other marketing materials to keep consistency throughout.
I don’t have AdSense on my blog because I’m not really looking to make any money from advertising. It’s totally your choice as to what you want to do and what your overall goals are for your blog.
Hope this helps.
Lots of great reminders, and I am truly impressed that you posted every single day, even while on vacation! I like the way you present everything simply.
Thanks to your advice, this month I took another look at implementing a FeedBurner e-mail subscription on my boss’ blog — got it up and running in no time.
Thanks for the useful tips. For the second question, usually I don’t know until I see a great post, and realize it would help!